e-tailwebstores Blogger Tips

 

Why few sites like Backlinko, Moz, Smart Passive Income get a TON of traffic while the majority of the Blogger tips get embarrassingly little traffic?

The reason is this: all the high traffic sites are both search engine and user friendly. They all follow a strategic plan to impress both their audience and search engines.

If you’re struggling to increase your search traffic, I’ve 3 of the BEST SEO tips for you. Let’s talk about them without further ado.

So beneath, I will layout precisely what you have to do to begin and set up your very own blog. Before we make a plunge however, I truly need to discuss WHY you should manufacture ablog.

Note: If you as of now have a strong thought of the whys, at that point avoid this and proceed ahead with the guide.

  1. Blogging has rapidly turned out to be a standout amongst the most famous methods for imparting and spreading data and news. There are truly a large number of websites on the web (don’t stress, you can influence yours remain to out and get took note!).
  2. It’s a great way to express yourself and also a fantastic way to share information with others.
  3. You become a better person and a better writer.
  4. The best reason? You can make money doing it!

I bet you already knew all of that, but it’s nice to be reminded.

One very last thing before we get started:

Creating your own blog can take a little while, probably up to 30 minutes. So grab yourself a coffee or juice (whatever you fancy) and let’s get stuck in. If you need any help during the set-up process, get in touch with me here and I’ll help as best I can and answer any questions you might have).

Disclosure: This guide to starting your own blog contains some affiliate links. If you purchase a service through one of these links I may earn a small commission, this is at no extra cost to you.

The Steps Covered In This Blogging Guid

It’s nowhere near as difficult as setting up a website from scratch (there’s very little technical ability needed here). In fact, there’s no coding required by you. Good news, huh?

How to Start a Blog in 5 Steps:

There’s five principle steps you have to do with a specific end goal to begin a blog. On the off chance that you take after this guide precisely, you’ll have your own particular blog set up in 30 minutes or less.

  1. Design your blog
  2. Useful resources for blogging
  3. Choose web hosting for your blog
  4. Choose your preferred blog platform
  5. Setting up a blog on your own domain

So, we made it. Phew. Better late than never! So, without further ado, let’s jump into step 1.

Designing your WordPress blog

Let’s make your blog look exactly how you want it to. To choose a new theme, you can either head to Appearance > Themes and install a free WordPress theme or you can head to a premium theme website like ThemeForest.net and buy a theme for around $40.

I usually choose something that looks professional and pretty easy to customise. WordPress also has this awesome feature that allows you to change themes with just a few clicks. So if you start getting tired of your current blog template, you can just switch to another one without losing any precious content or images.

Remember, your blog’s design should reflect both you and your personality, but also what the blog is about. There’s no point having a football-orientated theme if your blog is about tennis, understand?

On top of that, it should be easy to navigate if you want people to stick around. If it’s tricky and difficult to move around it, people won’t stay. Design is a subjective art; meaning everyone likes different things.

But no one likes ugly websites, and they especially hate websites that need a university degree to navigate. Make it easy for them.

For more reading, I’ve put together 3 blog posts about designing your blog. Feel free to check them through.

  • Blog Design: Keep It Clutter Free and User Friendly
  • Advice for Blog Design and Blog Goals
  • Is there any software I can use to make my own graphics, button, and banner?
  • Useful Resources For Beginner Bloggers

    Bloggers come to blogging arena with varying degrees of online and social media experience, but we’ve all made more than a few newbie mistakes – there’s always room for more learning and improvement, whether you’re a beginner or you’ve been blogging for years.

    These articles may help you avoid some of the growing pains when it comes to your first blog – enjoy!:

    • 5 Beginning Blogging Mistakes You Can Fix
    • Choosing a Blogging Niche
    • How We Communicate: FAQs for Beginning Bloggers
    • 7 Ways to Boost your success as a Blogger
  • Self-hosting or a free alternative?

    Whoa, slow down there! This is the biggest decision you’ll have to make before we go any further. You need to decide whether to pay for your blog or grab a free one.

    WordPress, Tumblr and Blogger all offer free blogs for anyone. Awesome, right? It’s perfect for those of us who aren’t super serious about blogging. But it does have downsides:

    1) You won’t be able to get your OWN domain name

    On a free blog, your blog’s web address (your URL) will be butt-ugly. Like, really ugly. In short, create a free blog with any other the above free blog services and it’ll look like this:

    • yourblog.wordpress.com
    • yourblog.blogspot.com
    • yourblog.tumblr.com

    I know, ugly right?

    2) Limits and more limits

    There are some limits to free blogs. You can’t fully monetize it, and you don’t have the possibility to upload all those videos and images you want to show everyone – it’s all limited. Worse still, you won’t even have access to the free themes offered by WordPress.

    3) You DON’T OWN your blog

    It might sound silly at first, but you don’t actually own your blog. It’s hosted on someone else’s web property and they can delete it if they want so. They have done so in the past, and keep doing it in the future. Which means all your hard work on your blog, all those countless hours of writing blog posts might be vanished within seconds. Sad…

    On the other hand, with a self-hosted blog on your own domain name – you are the REAL owner of your blog. You’ll be able to name your blog whatever you want, for example “YourName.com” or “YourAwesomeBlog.com. You can end it with .com, .co.uk, .net, .org, or virtually any other web suffix. Add to that unlimited bandwidth for videos, images and content plus the free themes and you have a winning combo.

    So how much is hosting and a domain name? Not as much as you’re thinking, fortunately. It usually works out to about $5 to $10 per month, depending on your hosting provider which is less than a couple of coffees.

    If you still have questions, here’s some further information for you to look at:

    • Should I Choose a Hosted or Non-hosted Blogging Platform?

Choose your preferred blogging platform

Choosing where you want to build blog is pretty much the first thing you have to do. I’m going to take a leap and assume you’ve heard of WordPress, and this is the platform I advocate. It’s massive.

It’s by far one of the biggest blogging platforms in the world, with countless plugins and add-ons and almost infinite ways to design and layout your blog.

There are more than 82 million active users of WordPress = a lot, basically.

There are other alternatives however, and they are listed below:

  • Blogger – Definitely the next best thing to WordPress.
  • Tumblr – Half social network, half blog. Interesting, and very simple to use.

Even though WordPress is bigger (and probably better) than those two, here are my reasons why you should still go with WordPress:

  1. Super easy set-up and is free to use
  2. Tons of free themes and layouts (I’m not kidding, there’s gazillions).
  3. There’s a massive support forum in case you get stuck (you won’t, but it’s nice to have it there if you need it).
  4. Your blog will be insanely fast and it’ll also look Functionality and form – perfect!
  5. People can interact with you easily. Your content can be shared, commented on, and so on.

Here’s an article about different blogging platforms (including WordPress), give it a read:

How to Choose a Blogging Platform – (updated for 2017)

Now, Step 2 (see, we’re moving fast now!)

Start a blog on your own domain (if you chose self-hosting and a custom domain)

I’m going to push ahead based on the premise you’ve chosen WordPress, and if you haven’t, you should. Seriously, it’s the best.

If you’re still a little confused by what a self-hosted blog is, allow me to explain and how you can go about setting one up for yourself.

You’ll need to come up with a domain name you like and also choose a hosting company that can host your blog.

  • Domain: The domain is basically the URL of your website. Examples: google.com (Google.com is the domain), Facebook.com (Facebook.com is the domain). See? Simple!
  • Hosting: Hosting is basically the company that puts your website up on the internet so everyone else can see it. Everything will be saved on there. Think of it as a computer hard-drive on the internet where your blog will be saved.

Personally, I use iPage (for my blog domain and hosting), and I’ve got nothing but good things to say about it. It’s probably one of the cheapest (less than $2.50 per month) hosting providers out there. A domain name will cost around $10-15 a year, but with iPage they throw that in for free :). Big smiles for that! They’re the providers I use for all of my blogs, including the one you’re reading right now.

If for any reason you don’t want to go with iPage, feel free to choose your own hosting company. Most, if not all of them, should have a “one-click” WordPress install solution on their admin panel.

That button will automatically install WordPress on your blog. Did I say it was simple or what?

All you need to do is sign up with iPage (or your chosen provider), choose your hosting plan and a domain name and look for the one-click WordPress install button on the admin panel.

WordPress essentials aren’t often needed, but I’d recommend whois privacy (that will keep all your personal details private) and definitely automated backups (this’ll save your website just in case anything fails or disappears, so you won’t lose any or very little of your blog).

I have a more in-depth tutorial on building a blog with iPage here.

Start a Blog with iPage today and get an exclusive discount plus a free domain name

Once WordPress is installed on your website, all you have to do to start blogging is go to your WP-Admin page usually www.yourblognamehere.com/wp-admin and start writing by adding a new post.

At the start, the layout looks confusing, but it gets very understandable quickly. Don’t worry!

 

 

Also Read : Learn Setup Google Analytics

 

And that’s it! I’m more than confident that your initial blog set up should now be finished and ready to go, and all that should have been really damn easy (unlike my first time, lucky you!). If you are having any problems installing WordPress on iPage then this guide may help.

If by some unfortunate circumstance you get stuck or have any questions for me about how to create a blog, just get in touch with me or leave a comment below. I’ll help you out with any problems.

Enjoy your new blog!

e-tailwebstores domain name

Obviously, understanding what to consider while picking a space requires that you recognize what an area truly is. In least difficult terms, the space name is comprised of two sections: the part you make without any preparation (like “InMotionHosting”) and the part after the dab, known as the “Best Level Domain” or “TLD, (for example, “.com,” “.business,” “.organization,” and so on.). You authoritatively purchase your area and enroll it on the web through an enlistment center. The recorder guarantees that you are the special case who can utilize that space while you possess it and informs PCs everywhere throughout the world that when a client sorts in your area it is your site they should reach.

Essential Concepts

At the point when initially setting up any site, one of the hardest however most critical things to choose is the thing that to call it. Your site’s space will assume a major part in characterizing your image’s picture, inquiry streamlining, “buzz-value,” and the sky is the limit from there. Novel spaces are ending up progressively rare items as a huge number of new destinations come online every year. With a large number of sites as of now competing for land on the web, and each with an unmistakable area name, finding the ideal thing to call your webpage is currently more essential than any other time in recent memory.

5 Considerations for Choosing the Perfect Domain Name

Since you comprehend what an area is, the thing that the parts of the space name are called, and how to buy one, the time has come to settle on your decision. In any case, you have to accomplish something beyond pick the principal name that strikes a chord and happens to be accessible. All things considered, this space will hugy affect your prosperity on the web. So what would it be a good idea for you to think about while picking your area name?

1. Never Use Your Own Name

You might be extremely glad for your organization or association’s web nearness, however you ought to likely abstain from marking it with your own name. While it may be a smart thought to possess and control the space of your name for individual purposes, for business purposes there is truly no advantage. It is exceedingly improbable that you share a name with whatever it is your organization does, so anyone who is not looking particularly for you may miss you in query items or not comprehend what they are seeing.

Obviously, there are two outstanding special cases to this recommendation. The first is if your name is your image, for example, a superstar or celebrated competitor. All things considered, it bodes well to utilize your name for your area, since that is the thing that individuals will be attempting to discover. The other exemption is for a business that as of now shares your name. Numerous businesses get a kick out of the chance to utilize the proprietor’s name, similar to mold fashioners, beauticians, real estate agents, and others. All things considered, it may bode well to have a space with your name in it. In any case, for an additional lift, if your business has your name in it, however you need to speak to a more extensive group of onlookers, you could have a space that depicts your business, as “NewYorktHairDesigns,” yet then fuses the genuine proprietor/business name in the substance all through the site.

2. Curtness is the Soul of Wit

It was valid in Shakespeare’s day, and it is still valid in our current, advanced age. What appears to be more probable for somebody to recollect: “NewYorkCornerCafe” or “NewYorkBestCornerCafe?” The more words you add to your space name, the harder it is to peruse and recall. The ideal length space name is a cautious exercise in careful control between mark personality and website improvement. Extraordinary online brands like Google, Ebay, Yelp, and others have figured out how to blend a solid brand nearness in the commercial center with a short space name that individuals can without much of a stretch recollect. They have additionally burned through millions in web search tool promoting and improvement to ensure they rank exceptionally in indexed lists. Then again, littler organizations may require the increase in including things like an item name and area keeping in mind the end goal to support query items, yet need to abstain from getting excessively longwinded. A conceivable trade off might be utilizing generally acknowledged condensings, similar to “auto” rather than “vehicle,” “SoCal” rather than “Southern California,” or “NY” set up of “New York.”

Additionally, abstain from utilizing articles, similar to “an,” “an,” and “the, for example, “TheDenverRealtyCo.” People are probably going to disregard these words when writing in your space, and may wind up on a contender’s likewise named site by botch. Also Read : Website Architecture for Powerful SEO

3. Target Audience

Who will you be endeavoring to persuade to purchase your item or administration? It is safe to say that they are youthful? Old? Male? Female? Do they live in a specific range? At the point when individuals utilize a web crawler to discover you, what kind of hunt terms will they utilize? Is your business on the web or does it have a physical nearness in this present reality, as well? These contemplations should factor into your official conclusion.

You likewise need to consider the terms individuals will utilize when they scan for your kind of item or administration. On the off chance that you can fuse at least one of those terms straightforwardly into your space name, you may get an immediate lift to your pursuit appraisals. For instance, in the event that somebody looks for “whirly gig” an organization with a space like “Cheapspinner.com” will most likely rank higher than something with a nonexclusive name like “CheapSpinner.com.”

Thus, if your business has a physical area, and you need individuals in your general vicinity to discover you, consider including your city or state name in your space. In the event that somebody in your region is hunting down a place close them offering your sort of item or administration, they will probably begin their inquiry with the name of your city. In this way, “DetroitCarCareExperts” or “BestPizzaOrlando” will probably appear in their outcomes than just “A1Mechanics” or “MariosItalian.”

4. Abstain from Mimicking Another (More Popular) Brand

Talking about comparatively named destinations, many discover it a quite enticing trap to endeavor to utilize an area name that intently looks like another person’s site name. Many have thought on the off chance that they could utilize a noteworthy brand name in part of their area, it may trap clients into going by their site, driving up movement. This was really a most loved trap of corrupt web engineers in the beginning of the Internet. However, with a downpour of trademark and copyright encroachment claims, and the buy of numerous varieties of well known brand names as areas, the training has completely dropped out of support. It is significantly more likely that utilizing a variety of an all the more notable brand in your area won’t produce any more business for you, yet could outrage site guests searching for the other organization, pull in claims, and make various different cerebral pains you would most likely like to maintain a strategic distance from.

5. Spelling Counts

Some may discover it enjoyable to incorporate cloud words or deliberate incorrect spellings in their space name as an approach to separate themselves. Be that as it may, be watchful doing as such. This may, once more, avoid your site in list items for basic words. For instance, an organization offering auto customization may rank lower in list items in the event that they call their site something like “customerz.” It might likewise make it troublesome for clients to discover your site on the off chance that they just hear the name and endeavor to sort it in specifically, not knowing how to spell it. Run with something simple to spell for your space name, and spare the precarious and aesthetic incorrect spelling or troublesome verbiage for singular items or highlight focuses on your site.

Utilize the Goldilocks Approach

Finding the correct area name might be precarious. In any case, remembering these thoughts should put you on the correct way. Take as much time as necessary, think it through, and discover an area that is perfect for your business or association. Need to experiment with more than one variety? Get them all and see which produces the best outcomes. At last, picking the correct area name will be a blend of watchful technique, instinct, and your very own dash identity.

e-tailwebstores

e-tailwebstores. Paid promoting is an awesome approach to direct more activity to your site and increment business, yet it can wind up noticeably costly rapidly in the event that you aren’t cautious. How would you ensure you are getting the most out of your paid promotions.

a few people ask me “What amount of movement would it be advisable for you to bring to the table promotions on your blog?”

“At the point when would it be advisable for you to put publicizing on your blog?” How would we ensure that our paid promoting is executing as it ought to be? There are a few basic things we can do to ensure we are getting the most value for our money.

e-tailwebstores

Before I answer the inquiry however let me say that there are various ways to deal with this inquiry and on the off chance that you solicit an assortment from “geniuses” you’ll get a comparative assortment of reactions. Here’s the way I do it: I put advertisements on my blog from the day it dispatches (really they go in before it dispatches). My purposes behind doing this generally boil down to two reasons:

Point of fact, Google Adsense is the go-to wellspring of salary for generally bloggers. Most new web journals with some not too bad movement set up Google promotions on their site. In any case, there are times when Google Adsense turns into a not as much as perfect alternative for your blog. Here are a few situations. Your Adsense account doesn’t get affirmed

Your record is handicapped or restricted for reasons unbeknown to you You’re not content with what you’re making with Adsense and need to investigate new ways Whatever the reason, there are some Google Adsense options that you can keep helpful for future or begin utilizing them once you’ve done perusing this post.

1. Offer content connections on your blog

In the event that you get great natural activity on your blog, you can attempt content connection advertisements where you interface a bit of content on your website to another page on an alternate webpage.

Before you attempt these, ensure you utilize the Nofollow tag to battle any conceivable Google punishment.

LinkWorth

LinkWorth is a famous content connection organize where you’ll additionally discover choices to utilize pivoting content advertisements, paid surveys and so on. Least edge for payouts is $25 in case you’re utilizing Paypal, and $100 for Check, Wire Transfer and EFT.

e-tailwebstores

2. Pop-ups

Without a doubt, numerous sponsors and bloggers disdain popup promotions however it’s as yet an alternative. You can show these advertisements as pop-ups or pop-unders

PopAds

PopAds offers fly under advertisements and works great with an English-talking movement. You set your own cost and the popunder recurrence for every guest. You can get paid by means of AlertPay, Paypal, and Wire Transfer, and you can pull back installments whenever. They additionally run a referral program at 10% of the profit.

Also read : 5 Steps Created Website Store for Small Business

3. “Cost per Click” promotion systems

So far we’ve been taking a gander at for the most part CPC (Cost Per Click) demonstrate for promotions. CPC implies the promoter pays you when somebody navigates their advertisements. An other option to this is CPM (Cost per Thousand) where you are paid for each 1,000 promotion impressions served.

With CPC, your wage can shift massively however that isn’t the situation with CPM. On the off chance that your CPM arrange sets your CPM at, suppose, $5 per 100,000 impressions then you will make $500 in all out when that number is come to.

PulsePoint

PulsePoint is a mainstream CPM arrange where you can set your own CPM costs. Keeping in mind the end goal to be acknowledged in their system your site needs great measure of unique substance. They for the most part pitch to a US-based movement. When setting the value, set a higher cost than you make on your reinforcement (illustration Adsense). On the off chance that they can’t beat that value, your reinforcement is shown.

You get your income each 45 days by means of EFT, Paypal or check.

4. Pay per click promoting

Pay-Per-Click promotions, otherwise called Cost Per Click or CPC, is a standout amongst the most widely recognized models of web publicizing. It basically implies a sponsor will pay you once somebody taps on their advertisement.

Chitika

Chitika is another option that exclusive serves logical advertisements and offers a CPC program. You can alter your promotions and utilize them alongside, if not rather than, Google Adsense without any issues.

The best thing? They have a little least edge of $10 if getting paid by means of Paypal. In case you’re picking to get paid by means of check, the limit is $50.

Media.net

Media.net is another huge other option to Adsense and is fueled by the Yahoo Bing Network. The advertisements highlighted are logical concentrating on applicable watchwords and that takes some time before they are improved for your site. As you continue utilizing this system, soon the calculation will decide the best watchwords for your gathering of people in light of the snaps.

Instead of Adsense, Media.net appoints a committed Account rep who can likewise propose you approaches to making more incomes from your advertisements. The cash exchange alternatives are wire exchange or Paypal. Least limit for payouts is $100.

Infolinks

Infolinks is a standout amongst other approaches to actualize in-content promoting on your blog. It offers distributers a 70% income share and takes after a PPC (pay-per-click) display. In-content promotions are twofold underlined words on a page that appear as advertisements when clicked.

Infolinks additionally offers different alternatives, for example, insearch promotions, intag advertisements and inframe promotions. They pay you through Paypal, Wire Transfer, ACH, Payoneer, eCheck or Western Union once you achieve the underlying furthest reaches of $50 for Paypal or eCheck or $100 for Wire Transfer and WU, so it relies upon the method of installment you’ve picked.

5. Offer promotions on your blog

In case you’re as of now getting a good movement, you might need to take things in your control and offer direct advertisements on your site. All you require is a “Promote with us” page on your blog rattling off the diverse configurations of advertisements accessible and the amount it costs every month. Make a point to specify your Alexa rank, Google PageRank, and other activity details for purchasers to know.

Be that as it may, on the off chance that you need to spare yourself the bother of offering, you can utilize the accompanying outsider contrasting options to offer promotions on your blog:

BlogAds

BlogAds works in a comparable way as BuySellAds. They keep 30% of all advertisement deals as their bonus. On the off chance that you allude new clients, you can win a cool 15% of the profit too.

In case you’re getting cash by means of Paypal, you need least subsidizes of $75 and for Check or Wire Transfer, it’s $750.

BuySellAds

BuySellAds is an online promotion commercial center where you can list your advertisements for others to purchase. They don’t acknowledge low movement writes so in case you’re recently beginning, you might need to sit tight for no less than a couple of months before you begin creating great activity.

BuySellAds gives 75% of the aggregate profit to its distributers, which is truly better than average. There is no base limit for payouts and you can expel cash two times each month to your Paypal. I comprehend this on a few levels, they would prefer not to put off new perusers with publicizing, be that as it may I’m a little distrustful what number of individuals are put off by sites with promoting and think about whether there could really be more issues when you change the standards later on and present advertisements onto a site that individuals have turned out to be accustomed to being sans advertisement.

e-tailwebstores low quality page

What are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There’s a laundry list of things to examine to determine which pages make the grade and which don’t, from searcher behavior to page load times to spelling mistakes. Rand covers it all in this episode of Whiteboard Friday.

Video Transcription

Howdy, e-tailwebstores fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about how to figure out if Google thinks a page on a website is potentially low quality and if that could lead us to some optimization options.

So as we’ve talked about previously here on Whiteboard Friday, and I’m sure many of you have been following along with experiments that Britney Muller from e-tailwebstores has been conducting about removing low-quality pages, you saw Roy Hinkis from SimilarWeb talk about how they had removed low-quality pages from their site and seen an increase in rankings on a bunch of stuff. So many people have been trying this tactic. The challenge is figuring out which pages are actually low quality. What does that constitute?

How can SEOs & marketers filter pages on sites to ID high vs. low quality?

As a marketer, as an SEO, there’s a process that we can use. We don’t have access to every single one of these components that Google can measure, but we can look at some things that will help us determine this is high quality, this is low quality, maybe I should try deleting or removing this from my site or recreating it if it is low quality.

In general, I’m going to urge you NOT to use things like:

A. Time on site, raw time on site

B. Organic visits

C. Assisted conversions

D. Raw bounce rate

Why not? Because by themselves, all of these can be misleading signals.

So quite a while on your site could be on account of somebody’s extremely connected with your substance. It could likewise be on the grounds that somebody is massively disappointed and they can’t discover what they require. So they will come back to the output and snap something different that rapidly answers their question in an available manner. Perhaps you have bunches of pop-ups and they need to click close on them and it’s elusive the x-catch and they need to look down far in your substance. So they’re exceptionally miserable with your outcome.

Skip rate works correspondingly. A high bob rate could be a fine thing in case you’re noting an exceptionally basic question or if the following stage is to go elsewhere or if there is no subsequent stage. In case I’m quite recently endeavoring to get, “Hello, I require some weight washing tips for this sort of treated wood, and I have to know whether I’ll expel the treatment on the off chance that I weight wash the wood at this level of weight,” and surprisingly turns out no, I’m great. Incredible. Much obliged to you. I’m altogether done. I don’t have to visit your site any longer. My ricochet rate was, high. Perhaps you have a bob rate in the 80s or 90s percent, however you’ve addressed the searcher’s question. You’ve done what Google needs. So bob rate without anyone else’s input, terrible metric.

Same with natural visits. You could have a page that is generally low quality that gets a decent measure of natural activity for some reason, and that could be on account of it’s as yet positioning for something or in light of the fact that it positions for a group of long tail stuff, yet it is frustrating searchers. This one is a tiny bit better in the more drawn out term. On the off chance that you take a gander at this throughout weeks or months instead of days, you can for the most part show signs of improvement sense, yet at the same time, without anyone else, I don’t love it.

Helped changes is an awesome case. This page won’t not change over anybody. It might be a chance to drop treats. It may be a chance to remarket or retarget to somebody or inspire them to agree to accept an email list, yet it may not change over specifically into whatever objective transformations you have. That doesn’t mean it’s low-quality substance.

What constitutes “quality” for Google?

So Google has some ideas about what’s high quality versus low quality, and a few of those are pretty obvious and we’re familiar with, and some of them may be more intriguing. So…

  • Google wants unique content.
  • They want to make sure that the value to searchers from that content is actually unique, not that it’s just different words and phrases on the page, but the value provided is actually different. You can check out the Whiteboard Friday on unique value if you have more questions on that.
  • They like to see lots of external sources linking editorially to a page. That tells them that the page is probably high quality because it’s reference-worthy.
  • They also like to see high-quality pages, not just sources, domains but high-quality pages linking to this. That can be internal and external links. So it tends to be the case that if your high-quality pages on your website link to another page on your site, Google often interprets that that way.
  • The page successfully answers the searcher’s query.

This is an intriguing one. So if someone performs a search, let’s say here I type in a search on Google for “pressure washing.” I’ll just write “pressure wash.” This page comes up. Someone clicks on that page, and they stay here and maybe they do go back to Google, but then they perform a completely different search, or they go to a different task, they visit a different website, they go back to their email, whatever it is. That tells Google, great, this page solved the query.

If instead someone searches for this and they go, they perform the search, they click on a link, and they get a low-quality mumbo-jumbo page and they click back and they choose a different result instead, that tells Google that page did not successfully answer that searcher’s query. If this happens a lot, Google calls this activity pogo-sticking, where you visit this one, it didn’t answer your query, so you go visit another one that does. It’s very likely that this result will be moved down and be perceived as low quality in Google.

  • The page has got to load fast on any connection.
  • They want to see high-quality accessibility with intuitive user experience and design on any device, so mobile, desktop, tablet, laptop.
  • They want to see actually grammatically correct and well-spelled content. I know this may come as a surprise, but we’ve actually done some tests and seen that by having poor spelling or bad grammar, we can get featured snippets removed from Google. So you can have a featured snippet, it’s doing great in the SERPs, you change something in there, you mess it up, and Google says, “Wait, no, that no longer qualifies. You are no longer a high-quality answer.” So that tells us that they are analyzing pages for that type of information.
  • Non-text content needs to have text alternatives. This is why Google encourages use of the alt attribute. This is why on videos they like transcripts. Here on Whiteboard Friday, as I’m speaking, there’s a transcript down below this video that you can read and get all the content without having to listen to me if you don’t want to or if you don’t have the ability to for whatever technical or accessibility, handicapped reasons.
  • They also like to see content that is well-organized and easy to consume and understand. They interpret that through a bunch of different things, but some of their machine learning systems can certainly pick that up.
  • Then they like to see content that points to additional sources for more information or for follow-up on tasks or to cite sources. So links externally from a page will do that.

This is not an exhaustive list. But these are some of the things that can tell Google high quality versus low quality and start to get them filtering things.

 

THESE can be a good start:

So what I’m going to urge you to do is think of these as a combination of metrics. Any time you’re analyzing for low versus high quality, have a combination of metrics approach that you’re applying.

1. That could be a combination of engagement metrics. I’m going to look at…

  • Total visits
  • External and internal
  • I’m going to look at the pages per visit after landing. So if someone gets to the page and then they browse through other pages on the site, that is a good sign. If they browse through very few, not as good a sign, but not to be taken by itself. It needs to be combined with things like time on site and bounce rate and total visits and external visits.

2. You can combine some offsite metrics. So things like…

  • External links
  • Number of linking root domains
  • PA and your social shares like Facebook, Twitter, LinkedIn share counts, those can also be applicable here. If you see something that’s getting social shares, well, maybe it doesn’t match up with searchers’ needs, but it could still be high-quality content.

3. Search engine metrics. You can look at…

  • Indexation by typing a URL directly into the search bar or the browser bar and seeing whether the page is indexed.
  • You can also look at things that rank for their own title.
  • You can look in Google Search Console and see click-through rates.
  • You can look at unique versus duplicate content. So if I type in a URL here and I see multiple pages come back from my site, or if I type in the title of a page that I’ve created and I see multiple URLs come back from my own website, I know that there’s some uniqueness problems there.

4. You are almost definitely going to want to do an actual hand review of a handful of pages.

  • Pages from subsections or subfolders or subdomains, if you have them, and say, “Oh, hang on. Does this actually help searchers? Is this content current and up to date? Is it meeting our organization’s standards?”
e-tailwebstores photography blogger tips

e-tailwebstores – Need to get more from your blog photos? Today I will impart to you some of my best photography tips with regards to taking web journal photos. Regardless of whether you possess a form, wonder or way of life blog (or any sort of blog so far as that is concerned) I have tips and traps for everybody.

Self-Portraits and Outfit Photos

self potrait

In case you’re into mold and need to incorporate outfit posts on your blog you may require a touch of counsel when taking self-pictures. My closest companions are a tripod and remote trigger. In the event that you have a supportive sweetheart, mother or hireling convince them to take your outfit photographs. If not, not to stress – you can set up a self-clock which will you anyplace between 10-30 seconds to posture yet a remote is significantly simpler. You can purchase these on Amazon or eBay for a couple of pounds. Be careful with super shabby tripods as they are normally super poop. For beginning I’d spend a decent £20-£30 in spite of the fact that the most expert tripods lamentably cost hundreds. Intend to fit your whole self into the edge, not overlooking some nearby detail shots of your adornments or shoes. The best self-representations are constantly brought with certainty.

Lighting

Lighting is the most imperative viewpoint when intending to deliver clear, engaged and clean looking pictures. Exploit dry days and photo outside. The sun does not should be bursting down, in truth that can in some cases cause issues as opposed to settling them. Whenever inside, photo objects like cosmetics or late purchases close to a major window that lets in loads of common light. Try not to be enticed to utilize work area lights or manufactured lighting, it will simply cast an orange shine over your subject.

Blog Photography Lightning

(Typical lights can be utilized every so often however you have to know how to manage the orange shading cast either in-camera or in after creation.) If you’d jump at the chance to consider things somewhat more important you can put resources into some expert lighting gear. I utilize one ceaseless ‘sunlight’ globule and a softbox on a remain to go with characteristic light. You can buy these on Amazon or eBay – however be cautioned they don’t come modest. An arrangement of non-flash* units will return you around £100. *non-streak implies nonstop light simply like an enormous effective light.

Consistency

The photos transferred into a blog entry ought to take after a comparative ‘style’. This doesn’t mean you need to take them all in precisely the same. You can be inventive and attempt new things however every one of the pictures in one post will look more like a set in the event that they take after the same ‘principles’.

Related: The Best 5 Blogging Tips for Beginners

This helps your blog tasteful and it might separate it from others. For instance you may choose all your photographs will be taken against a white wash block divider with lessened immersion or you may lean toward brilliant, strong and striking pictures. You may have a specific vintage form style and need all your photographs to outline your identity. For this you can simply apply a similar channel for a vintage feel.

Photography Editing

You don’t should be a whizz on Photoshop to get the most out of your pictures. Once you’ve transferred them have a look over and you may spot ones that should be edited or lit up a touch. Free online photograph editors are accessible. The best ones I’ve found are PicMonkey and Pixlr.

e-tailwebstores photography editing

Obviously in the event that you are keen on facilitate altering systems you can put resources into Photoshop and utilize it to put forth a concentrated effort made channels or impacts to your photographs. Attempt to keep things normal however, no one needs to see your over-digitally embellished skin, its fair not reasonable.

e-tailwebstores

We’ve all seen them. The same old, tired lists of regurgitated tips on how to blog better. They’re so common, you could probably name most of them in your sleep. I don’t know about you, but I’m tired of them. I want to know what really works.

I’ve heard blogging referred to a couple of times recently as a mixture between an art and a science. If this is true (and I think it is), there’s no ‘right way’ to approach blogging if you want to be successful. There are plenty of people who’ve done a great job of it though, and I thought it would be useful to learn from them.

e-tailwebstores

Since 2006, I’ve been a blogger and have helped thousands of people learn this craft of online publishing. Still, there are days when I feel very much like a newbie.

When I quit my old blog and started a new one, I realized how much I didn’t know about blogging. So I decided to put together my own list of tips stuff I started doing recently that I should’ve been doing since the beginning.

So whether you’re just getting started or have been blogging for awhile, here are 25 tips to help guide and direct you:

1. General

Write for yourself first & foremost. Ignore the fact that anyone else will read what you write; just focus on your thoughts, ideas, opinions and figure out how to put those into words. Write it and they will come.

  • No copy-catting. Stop trying to be like someone you admire and instead find out what unique offering you have.
  • Tell the truth. Never lie, mislead, or cajole. Trust is slowly earned and easily lost.
  • Be awesome. There’s enough mediocrity out there. Stop adding to the noise, and do something outstanding.
  • Give yourself grace. Be patient; it takes time to find your voice.
  • Pick a theme. But realize readers will stick around for your voice, not your subject.

2. Growth and community

  • Don’t measure stats too early. If you’re obsessing over daily numbers and you’re only a few months into your blogging journey, you’re wasting your time. It’s still too early to pay close attention to trends. After that, make sure you have Google Analytics installed.
  • Make your content easy to share. The majority of content that’s shared online is done through social networks like Facebook, Twitter, Reddit, LinkedIn, and others. You should make this easy for your readers to tell their friends about you. (A WordPress plugin I recommend is DIGG DIGG.)
  • Encourage community. Write unfinished posts, and ask your community to complete the conversation.
  • Never underestimate the importance of networking. If you’re not connecting regularly with readers and other bloggers, you’re missing out.
  • Guest post, guest post, guest post. (Enough said.)

3. Writing

Love the readers you already have. A lot of bloggers get quite obsessed with finding new readers – to the point that they ignore the ones they already have. Yes – do try to find new readers but spend time each day showing your current readers that you value them too and you’ll find that they will help you grow your blog.

  • Write timeless content. On the web, old content is perceived as irrelevant. Don’t write a newspaper; create a resource. (This is, incidentally, why I intentionally don’t put dates on my posts.)
  • Don’t write too little or too much. Generally, I try to write at least 300 words and no more than 1000 words. More than that, though, only write as many words as it takes and cut the rest.
  • Have a point. Don’t just word-vomit on your audience.
  • Write with conviction. Pick a side and be bold. And if you’re wrong, admit it.
  • Short sentences win.

Related : Keep Connected: Grow With Blogging Communities

4. Motivation and inspiration

Understanding your audience better means you’ll have a better idea of what blog content will resonate with them, which is a good start when you get to writing blog posts.

A great technique for doing this is to simply ask your readers first on Twitter, Facebook or LinkedIn with an engaging quote. If people respond well to it, than this is probably a great topic to write about. An example for this comes from Andrew Chen who famously “tests” his blogpost ideas on Twitter first.

And so does Joel here at Buffer. Take this example from a recent Twitter post of his, where he simply tweeted one quote to see how well people liked a topic before he blogged about it:

  • Don’t give up. Bloggers who stick with it ultimately win.
  • Write as often as possible. Constantly capture ideas and turn them into posts. A tool that may help is Evernote.
  • Expect critics. A few people hating you is a sign you’re doing something right. Be prepared.
  • Find ways to regularly get inspired. This is the only way you can inspire others. When you’re empty, fill yourself up. Don’t neglect this.
  • Realize you can only create or react. At any give time, make sure you know which one you’re doing.

5. Miscellaneous

This can be a great way to gather ideas of what topics people would most like to read about, which will help your blog grow! One of the best ways I’ve seen this in action is through blog comments or Tweets. In one example, here on FastCompany a lot of people requested a post that features more women entrepreneurs:

  • Write for scanners. We live in a busy, distracted world. Don’t demand attention; earn it.
  • Build an email list. If you ever want to sell or promote something, having people’s email addresses (and their permission to use them) is essential.
  • Invest in a good web design. Bad design can get in the way of good content.
  • Be generous. Give away more information, content, and ideas than you’re comfortable with. People will reward you. Link to others, but never let someone pay you to do so.
  • Watch what experts do. Not just what they say.

These are my best 5 tips. You probably have 5 of your own. And that’s okay, because I’ve realized that everyone needs to approach blogging in their own way. That’s part of the fun. Feel free to add to this list in the comments.

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writer article submission

Article submission is a popular way for webmasters to get their site indexed. When a new site is launched, webmasters often submit the articles to the directories to get them indexed25. After the articles are published, the search engine spider will crawl the link and index every page on your website.

In order for your website to get indexed, you must submit to a number of article directories. Submitting to one article directory will not help your site to get indexed. You should at least submit the article to 20 article directories. You don’t have to vary the articles unless you are submitting to more than 40 article directories. If you are submitting to more than 40 article directories, you should create different variation of the articles. The articles can be spinned or rewritten so that they don’t look the same. When spinning the article, make sure the word you use make sense. If the word don’t make sense, the whole article will be a piece of junk because no one will be able to read it.

The best way is to write unique articles.

Writing a unique article takes approximately the same time to spin the article. By writing a unique article for each directory, your article will have a higher chance to rank on the search engine.

The title should be written in such as way that attract the visitors attention. It is recommended that you use 3 – 5 keywords per article. There should not be too many same keywords used in the article. You can use different keywords in the article so that it don’t appear that you are stuffing it with keyword. There should be not more than 25 keywords in the article.

e-tailwebstores blogger network

If want your article to be distributed, you can hire a SEO company. By hiring a SEO company, you will have more time to focus on the more important things in your work. Submitting to the article directories is a monotonous job. There are over four hundred article directories where you can submit your article. If you don’t have a ready article directory list, you will have to find it on the internet. Since some article directories no longer exist, you are bound to find some invalid links in the article directory list. It is very troublesome for having to check the article directory list. Once you click through to the article directory site, you have to find the Register link to register for the author account. After that, you must wait for the confirmation email to arrive in your mailbox. If the confirmation email did not arrive in the mailbox, you would be wasting time registering for an account at the article directory.You should hire a SEO company to perform the article directory submission if you don’t want to go through all these hassles. The SEO company has a team of professional workers that are familiar in submitting the articles. By letting them do the job, you don’t have to waste time at all.

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