SEO Changing 2017

As the year SEO Changing 2017 winds down to a close, it’s time to start looking forward to 2016 and beyond. Digital marketers and SEO professionals are always looking to the future so they can be ready for the changes that are no doubt coming. Google is constantly pursuing a better search experience. This results in changes to how they index and rank pages, resulting in changes to SEO tactics.

It’s a cycle that has been going on for years, and 2018 will be no different. New WordPress tips and SEO best practices will start emerging, but I’m here to give you the inside scoop now instead of later.

11 Emerging SEO Trends for 2018

Google is a business like any other, they just happen to be one of the largest businesses in the world. Everyone that uses their service is a customer to them, so it’s only natural for them to constantly pursue a better experience for their users.

As you read these eleven upcoming SEO changes, keep the words user experience at the forefront of your mind. You’ll find that all of these changes make sense when viewed through that lens.

  1. Voice and Mobile Search Functionality

The ability to search using your voice is nothing new, but with the release of virtual assistants like Cortana, Google Now, and Siri, people are using the feature more than ever. They want to ask a question and receive their answer immediately. In the past, people would search on their computer, find an article, and retrieve the information themselves.

Not anymore. Now they want the answer immediately. Here’s how to adapt:

  • Utilize structured data and “rich snippets” to answer important questions immediately
  • Focus less on keywords, and more on how your audience converses
  • Look for the questions they ask and answer them in a way that the search engine can’t (more in-depth for example)
  1. Direct Answers in Search Results

Google has applied the knowledge graph and the carousel into search results for some time now. These provide people with answers to their questions immediately and are often pulled from a specific website. To appear in one of these, you will need to have an authority on the subject. And provide a clear, concise answer to the question at hand in your content.

Since Wikipedia likes to dominate these, how do you compete?

  • Dive deep into your niche and find very specific questions your readers have
  • Address these immediately in your content, following Google’s structured data formula
  1. The Mobile-Focus Continues

There has been a growing focus on mobile-responsive web design, and 2016 will continue to increase this focus. More people access the internet on mobile devices these days, than ever before. If your site doesn’t respond and adapt to these different screen sizes, you will be penalized by Google because of a poor user experience.

It’s time to adapt:

  • Run your website through Google’s Mobile Friendly test tool
  • If you’re using WordPress, find a mobile-responsive theme
  • You can also hire a designer to make the changes to your site.
  1. Local SEO Becomes a Major Focus

The best way to stand out from the crowd is to appeal to people in your local area. This provides a focus for your SEO strategies and narrows the pool of competition. Mobile and voice search will pair with this to help people find local solutions to their problems, so let’s make sure you’re on top of that list:

  • Utilize keywords focused on your location and area
  • Provide up-to-date Google Maps information
  • Offer app integration with Google as well (this will show up in search results)
  1. SEO and Digital Marketing Become One and the Same

Over the past few years, SEO and “content marketing” have slowly become synonymous with one another. Google has been focusing on the user experience high quality content more and more with each update. A successful SEO campaign now includes social media campaigns, and other elements of digital marketing. The two will continue to blend.

Here’s how you stay ahead:

  • SEO and Digital Marketing are no longer separate, they work together
  • High quality content, social media promotion, and marketing all connect with SEO
  • The goal is to build organic links, increase engagement, and build brand awareness
  1. Bing Offers More Competition Than Ever

Microsoft’s search engine, Bing, has always been a competitor to Google, but in 2016 it will become more important than ever. The integration of Cortana with Bing brings voice search and direct answers to this platform. With Google making some questionable choices, we’ll see SEO professionals start looking to Bing more than ever before.

How do you get comfy with Bing?

  • Many of Bing’s SEO is identical to Google (use what you’ve been using)
  • Take a look at Bing’s Webmaster Tools
  • Bing Looks at physical location more than Google (so local SEO is important here)
  1. Building a Varied and Natural Link Profile Becomes more Important

The backlinks you have pointing to your site have always been important, but now it’s also important for them to be natural, relevant, and diverse. In 2016, you’ll want to avoid any link building services that promise quality links for cheap. These will raise red flags on Google’s end every time.

As you continue to bring in backlinks in 2016, keep these tips in mind:

  • Pursue links from other sites in your niche that are valuable and relevant to those readers.
  • Use influencer outreach and guest posting to ensure your backlinks are coming from the proper anchor text and from high-quality sites.
  • Vary up your anchor text constantly and keep the flow of new links steady.
  1. User Engagement Becomes a Focus

In 2016, a high bounce rate and low user engagement will be killers for your SEO ranking. Your site needs to captivate and capture readers, or they won’t stick around to visit other pages. If people are leaving immediately, that shows Google they didn’t find what they were looking for.

Understanding what your audience wants and needs is the first step in creating a high user engagement. Take these steps next:

  • Run A/B Testing to see which design elements are working
  • Take steps to engage your readers in the comments and on social media
  • Learn what they want and need from your site and provide that from the get-go
  1. Google’s Focus Turns to the User Experience

There are numerous factors that point towards the overall user experience of your website. Everything Google is doing in 2016 and beyond points towards them finding new ways to measure the quality of the experience on your site. Things like bounce rate, the number of ads, the mobile responsiveness, and other factors all affect this overall metric.

Keep these things in mind:

  • Always look at your site and its content through a reader’s eyes.
  • Simplify and streamline the elements of your site to ensure ease of use.
  • Maintain a focus on reader intentions and desires in your content.

Also Read : 12 Tips How to Running WordPress Site

  1. Interstitial Ads Must Go

Google recently announced that it would begin penalizing sites with Interstitial Ads. These are ads on mobile sites that appear right as you arrive and block you from seeing the content within. They usually prompt you to download the app and won’t go away until you find their small close button.

These types of ads are downright annoying. You may not have any ads like these on your site, but consider other ads you have:

  • Are any ads blocking users from reading your content?
  • Do ads appear quickly, interrupting a reader just as they arrive?
  1. Reconsideration Requests Become More Difficult

Our final trend refers to the process by which websites can have penalties lifted from them by Google. If you’ve been penalized, you can apply for a reconsideration request once you’ve fixed the issue. In the case of certain sites, they will fix the problem, obtain approval, and then turn around and do it again.

You won’t do this, but since others have, Google may become stricter with how they reconsider penalties. Prepare accordingly:

  • Stay up-to-date on new updates and try to avoid penalties.
  • If you need to submit for a reconsideration request, ensure you’ve removed the problem entirely beforehand.
  • Once approved, take steps to ensure it won’t happen again to avoid another penalty.

Final Thoughts

As you can see, the user experience is at the forefront of Google’s mind. Everything you do with SEO should somehow connect back to that one concept. How do you see SEO changing in the future, and what steps are you taking to prepare?

Share your thoughts and theories in the comments below!    

e-tailwebstores Blogger Tips

 

Why few sites like Backlinko, Moz, Smart Passive Income get a TON of traffic while the majority of the Blogger tips get embarrassingly little traffic?

The reason is this: all the high traffic sites are both search engine and user friendly. They all follow a strategic plan to impress both their audience and search engines.

If you’re struggling to increase your search traffic, I’ve 3 of the BEST SEO tips for you. Let’s talk about them without further ado.

So beneath, I will layout precisely what you have to do to begin and set up your very own blog. Before we make a plunge however, I truly need to discuss WHY you should manufacture ablog.

Note: If you as of now have a strong thought of the whys, at that point avoid this and proceed ahead with the guide.

  1. Blogging has rapidly turned out to be a standout amongst the most famous methods for imparting and spreading data and news. There are truly a large number of websites on the web (don’t stress, you can influence yours remain to out and get took note!).
  2. It’s a great way to express yourself and also a fantastic way to share information with others.
  3. You become a better person and a better writer.
  4. The best reason? You can make money doing it!

I bet you already knew all of that, but it’s nice to be reminded.

One very last thing before we get started:

Creating your own blog can take a little while, probably up to 30 minutes. So grab yourself a coffee or juice (whatever you fancy) and let’s get stuck in. If you need any help during the set-up process, get in touch with me here and I’ll help as best I can and answer any questions you might have).

Disclosure: This guide to starting your own blog contains some affiliate links. If you purchase a service through one of these links I may earn a small commission, this is at no extra cost to you.

The Steps Covered In This Blogging Guid

It’s nowhere near as difficult as setting up a website from scratch (there’s very little technical ability needed here). In fact, there’s no coding required by you. Good news, huh?

How to Start a Blog in 5 Steps:

There’s five principle steps you have to do with a specific end goal to begin a blog. On the off chance that you take after this guide precisely, you’ll have your own particular blog set up in 30 minutes or less.

  1. Design your blog
  2. Useful resources for blogging
  3. Choose web hosting for your blog
  4. Choose your preferred blog platform
  5. Setting up a blog on your own domain

So, we made it. Phew. Better late than never! So, without further ado, let’s jump into step 1.

Designing your WordPress blog

Let’s make your blog look exactly how you want it to. To choose a new theme, you can either head to Appearance > Themes and install a free WordPress theme or you can head to a premium theme website like ThemeForest.net and buy a theme for around $40.

I usually choose something that looks professional and pretty easy to customise. WordPress also has this awesome feature that allows you to change themes with just a few clicks. So if you start getting tired of your current blog template, you can just switch to another one without losing any precious content or images.

Remember, your blog’s design should reflect both you and your personality, but also what the blog is about. There’s no point having a football-orientated theme if your blog is about tennis, understand?

On top of that, it should be easy to navigate if you want people to stick around. If it’s tricky and difficult to move around it, people won’t stay. Design is a subjective art; meaning everyone likes different things.

But no one likes ugly websites, and they especially hate websites that need a university degree to navigate. Make it easy for them.

For more reading, I’ve put together 3 blog posts about designing your blog. Feel free to check them through.

  • Blog Design: Keep It Clutter Free and User Friendly
  • Advice for Blog Design and Blog Goals
  • Is there any software I can use to make my own graphics, button, and banner?
  • Useful Resources For Beginner Bloggers

    Bloggers come to blogging arena with varying degrees of online and social media experience, but we’ve all made more than a few newbie mistakes – there’s always room for more learning and improvement, whether you’re a beginner or you’ve been blogging for years.

    These articles may help you avoid some of the growing pains when it comes to your first blog – enjoy!:

    • 5 Beginning Blogging Mistakes You Can Fix
    • Choosing a Blogging Niche
    • How We Communicate: FAQs for Beginning Bloggers
    • 7 Ways to Boost your success as a Blogger
  • Self-hosting or a free alternative?

    Whoa, slow down there! This is the biggest decision you’ll have to make before we go any further. You need to decide whether to pay for your blog or grab a free one.

    WordPress, Tumblr and Blogger all offer free blogs for anyone. Awesome, right? It’s perfect for those of us who aren’t super serious about blogging. But it does have downsides:

    1) You won’t be able to get your OWN domain name

    On a free blog, your blog’s web address (your URL) will be butt-ugly. Like, really ugly. In short, create a free blog with any other the above free blog services and it’ll look like this:

    • yourblog.wordpress.com
    • yourblog.blogspot.com
    • yourblog.tumblr.com

    I know, ugly right?

    2) Limits and more limits

    There are some limits to free blogs. You can’t fully monetize it, and you don’t have the possibility to upload all those videos and images you want to show everyone – it’s all limited. Worse still, you won’t even have access to the free themes offered by WordPress.

    3) You DON’T OWN your blog

    It might sound silly at first, but you don’t actually own your blog. It’s hosted on someone else’s web property and they can delete it if they want so. They have done so in the past, and keep doing it in the future. Which means all your hard work on your blog, all those countless hours of writing blog posts might be vanished within seconds. Sad…

    On the other hand, with a self-hosted blog on your own domain name – you are the REAL owner of your blog. You’ll be able to name your blog whatever you want, for example “YourName.com” or “YourAwesomeBlog.com. You can end it with .com, .co.uk, .net, .org, or virtually any other web suffix. Add to that unlimited bandwidth for videos, images and content plus the free themes and you have a winning combo.

    So how much is hosting and a domain name? Not as much as you’re thinking, fortunately. It usually works out to about $5 to $10 per month, depending on your hosting provider which is less than a couple of coffees.

    If you still have questions, here’s some further information for you to look at:

    • Should I Choose a Hosted or Non-hosted Blogging Platform?

Choose your preferred blogging platform

Choosing where you want to build blog is pretty much the first thing you have to do. I’m going to take a leap and assume you’ve heard of WordPress, and this is the platform I advocate. It’s massive.

It’s by far one of the biggest blogging platforms in the world, with countless plugins and add-ons and almost infinite ways to design and layout your blog.

There are more than 82 million active users of WordPress = a lot, basically.

There are other alternatives however, and they are listed below:

  • Blogger – Definitely the next best thing to WordPress.
  • Tumblr – Half social network, half blog. Interesting, and very simple to use.

Even though WordPress is bigger (and probably better) than those two, here are my reasons why you should still go with WordPress:

  1. Super easy set-up and is free to use
  2. Tons of free themes and layouts (I’m not kidding, there’s gazillions).
  3. There’s a massive support forum in case you get stuck (you won’t, but it’s nice to have it there if you need it).
  4. Your blog will be insanely fast and it’ll also look Functionality and form – perfect!
  5. People can interact with you easily. Your content can be shared, commented on, and so on.

Here’s an article about different blogging platforms (including WordPress), give it a read:

How to Choose a Blogging Platform – (updated for 2017)

Now, Step 2 (see, we’re moving fast now!)

Start a blog on your own domain (if you chose self-hosting and a custom domain)

I’m going to push ahead based on the premise you’ve chosen WordPress, and if you haven’t, you should. Seriously, it’s the best.

If you’re still a little confused by what a self-hosted blog is, allow me to explain and how you can go about setting one up for yourself.

You’ll need to come up with a domain name you like and also choose a hosting company that can host your blog.

  • Domain: The domain is basically the URL of your website. Examples: google.com (Google.com is the domain), Facebook.com (Facebook.com is the domain). See? Simple!
  • Hosting: Hosting is basically the company that puts your website up on the internet so everyone else can see it. Everything will be saved on there. Think of it as a computer hard-drive on the internet where your blog will be saved.

Personally, I use iPage (for my blog domain and hosting), and I’ve got nothing but good things to say about it. It’s probably one of the cheapest (less than $2.50 per month) hosting providers out there. A domain name will cost around $10-15 a year, but with iPage they throw that in for free :). Big smiles for that! They’re the providers I use for all of my blogs, including the one you’re reading right now.

If for any reason you don’t want to go with iPage, feel free to choose your own hosting company. Most, if not all of them, should have a “one-click” WordPress install solution on their admin panel.

That button will automatically install WordPress on your blog. Did I say it was simple or what?

All you need to do is sign up with iPage (or your chosen provider), choose your hosting plan and a domain name and look for the one-click WordPress install button on the admin panel.

WordPress essentials aren’t often needed, but I’d recommend whois privacy (that will keep all your personal details private) and definitely automated backups (this’ll save your website just in case anything fails or disappears, so you won’t lose any or very little of your blog).

I have a more in-depth tutorial on building a blog with iPage here.

Start a Blog with iPage today and get an exclusive discount plus a free domain name

Once WordPress is installed on your website, all you have to do to start blogging is go to your WP-Admin page usually www.yourblognamehere.com/wp-admin and start writing by adding a new post.

At the start, the layout looks confusing, but it gets very understandable quickly. Don’t worry!

 

 

Also Read : Learn Setup Google Analytics

 

And that’s it! I’m more than confident that your initial blog set up should now be finished and ready to go, and all that should have been really damn easy (unlike my first time, lucky you!). If you are having any problems installing WordPress on iPage then this guide may help.

If by some unfortunate circumstance you get stuck or have any questions for me about how to create a blog, just get in touch with me or leave a comment below. I’ll help you out with any problems.

Enjoy your new blog!

e-tailwebstores

e-tailwebstores. Paid promoting is an awesome approach to direct more activity to your site and increment business, yet it can wind up noticeably costly rapidly in the event that you aren’t cautious. How would you ensure you are getting the most out of your paid promotions.

a few people ask me “What amount of movement would it be advisable for you to bring to the table promotions on your blog?”

“At the point when would it be advisable for you to put publicizing on your blog?” How would we ensure that our paid promoting is executing as it ought to be? There are a few basic things we can do to ensure we are getting the most value for our money.

e-tailwebstores

Before I answer the inquiry however let me say that there are various ways to deal with this inquiry and on the off chance that you solicit an assortment from “geniuses” you’ll get a comparative assortment of reactions. Here’s the way I do it: I put advertisements on my blog from the day it dispatches (really they go in before it dispatches). My purposes behind doing this generally boil down to two reasons:

Point of fact, Google Adsense is the go-to wellspring of salary for generally bloggers. Most new web journals with some not too bad movement set up Google promotions on their site. In any case, there are times when Google Adsense turns into a not as much as perfect alternative for your blog. Here are a few situations. Your Adsense account doesn’t get affirmed

Your record is handicapped or restricted for reasons unbeknown to you You’re not content with what you’re making with Adsense and need to investigate new ways Whatever the reason, there are some Google Adsense options that you can keep helpful for future or begin utilizing them once you’ve done perusing this post.

1. Offer content connections on your blog

In the event that you get great natural activity on your blog, you can attempt content connection advertisements where you interface a bit of content on your website to another page on an alternate webpage.

Before you attempt these, ensure you utilize the Nofollow tag to battle any conceivable Google punishment.

LinkWorth

LinkWorth is a famous content connection organize where you’ll additionally discover choices to utilize pivoting content advertisements, paid surveys and so on. Least edge for payouts is $25 in case you’re utilizing Paypal, and $100 for Check, Wire Transfer and EFT.

e-tailwebstores

2. Pop-ups

Without a doubt, numerous sponsors and bloggers disdain popup promotions however it’s as yet an alternative. You can show these advertisements as pop-ups or pop-unders

PopAds

PopAds offers fly under advertisements and works great with an English-talking movement. You set your own cost and the popunder recurrence for every guest. You can get paid by means of AlertPay, Paypal, and Wire Transfer, and you can pull back installments whenever. They additionally run a referral program at 10% of the profit.

Also read : 5 Steps Created Website Store for Small Business

3. “Cost per Click” promotion systems

So far we’ve been taking a gander at for the most part CPC (Cost Per Click) demonstrate for promotions. CPC implies the promoter pays you when somebody navigates their advertisements. An other option to this is CPM (Cost per Thousand) where you are paid for each 1,000 promotion impressions served.

With CPC, your wage can shift massively however that isn’t the situation with CPM. On the off chance that your CPM arrange sets your CPM at, suppose, $5 per 100,000 impressions then you will make $500 in all out when that number is come to.

PulsePoint

PulsePoint is a mainstream CPM arrange where you can set your own CPM costs. Keeping in mind the end goal to be acknowledged in their system your site needs great measure of unique substance. They for the most part pitch to a US-based movement. When setting the value, set a higher cost than you make on your reinforcement (illustration Adsense). On the off chance that they can’t beat that value, your reinforcement is shown.

You get your income each 45 days by means of EFT, Paypal or check.

4. Pay per click promoting

Pay-Per-Click promotions, otherwise called Cost Per Click or CPC, is a standout amongst the most widely recognized models of web publicizing. It basically implies a sponsor will pay you once somebody taps on their advertisement.

Chitika

Chitika is another option that exclusive serves logical advertisements and offers a CPC program. You can alter your promotions and utilize them alongside, if not rather than, Google Adsense without any issues.

The best thing? They have a little least edge of $10 if getting paid by means of Paypal. In case you’re picking to get paid by means of check, the limit is $50.

Media.net

Media.net is another huge other option to Adsense and is fueled by the Yahoo Bing Network. The advertisements highlighted are logical concentrating on applicable watchwords and that takes some time before they are improved for your site. As you continue utilizing this system, soon the calculation will decide the best watchwords for your gathering of people in light of the snaps.

Instead of Adsense, Media.net appoints a committed Account rep who can likewise propose you approaches to making more incomes from your advertisements. The cash exchange alternatives are wire exchange or Paypal. Least limit for payouts is $100.

Infolinks

Infolinks is a standout amongst other approaches to actualize in-content promoting on your blog. It offers distributers a 70% income share and takes after a PPC (pay-per-click) display. In-content promotions are twofold underlined words on a page that appear as advertisements when clicked.

Infolinks additionally offers different alternatives, for example, insearch promotions, intag advertisements and inframe promotions. They pay you through Paypal, Wire Transfer, ACH, Payoneer, eCheck or Western Union once you achieve the underlying furthest reaches of $50 for Paypal or eCheck or $100 for Wire Transfer and WU, so it relies upon the method of installment you’ve picked.

5. Offer promotions on your blog

In case you’re as of now getting a good movement, you might need to take things in your control and offer direct advertisements on your site. All you require is a “Promote with us” page on your blog rattling off the diverse configurations of advertisements accessible and the amount it costs every month. Make a point to specify your Alexa rank, Google PageRank, and other activity details for purchasers to know.

Be that as it may, on the off chance that you need to spare yourself the bother of offering, you can utilize the accompanying outsider contrasting options to offer promotions on your blog:

BlogAds

BlogAds works in a comparable way as BuySellAds. They keep 30% of all advertisement deals as their bonus. On the off chance that you allude new clients, you can win a cool 15% of the profit too.

In case you’re getting cash by means of Paypal, you need least subsidizes of $75 and for Check or Wire Transfer, it’s $750.

BuySellAds

BuySellAds is an online promotion commercial center where you can list your advertisements for others to purchase. They don’t acknowledge low movement writes so in case you’re recently beginning, you might need to sit tight for no less than a couple of months before you begin creating great activity.

BuySellAds gives 75% of the aggregate profit to its distributers, which is truly better than average. There is no base limit for payouts and you can expel cash two times each month to your Paypal. I comprehend this on a few levels, they would prefer not to put off new perusers with publicizing, be that as it may I’m a little distrustful what number of individuals are put off by sites with promoting and think about whether there could really be more issues when you change the standards later on and present advertisements onto a site that individuals have turned out to be accustomed to being sans advertisement.

e-tailwebstores low quality page

What are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There’s a laundry list of things to examine to determine which pages make the grade and which don’t, from searcher behavior to page load times to spelling mistakes. Rand covers it all in this episode of Whiteboard Friday.

Video Transcription

Howdy, e-tailwebstores fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about how to figure out if Google thinks a page on a website is potentially low quality and if that could lead us to some optimization options.

So as we’ve talked about previously here on Whiteboard Friday, and I’m sure many of you have been following along with experiments that Britney Muller from e-tailwebstores has been conducting about removing low-quality pages, you saw Roy Hinkis from SimilarWeb talk about how they had removed low-quality pages from their site and seen an increase in rankings on a bunch of stuff. So many people have been trying this tactic. The challenge is figuring out which pages are actually low quality. What does that constitute?

How can SEOs & marketers filter pages on sites to ID high vs. low quality?

As a marketer, as an SEO, there’s a process that we can use. We don’t have access to every single one of these components that Google can measure, but we can look at some things that will help us determine this is high quality, this is low quality, maybe I should try deleting or removing this from my site or recreating it if it is low quality.

In general, I’m going to urge you NOT to use things like:

A. Time on site, raw time on site

B. Organic visits

C. Assisted conversions

D. Raw bounce rate

Why not? Because by themselves, all of these can be misleading signals.

So quite a while on your site could be on account of somebody’s extremely connected with your substance. It could likewise be on the grounds that somebody is massively disappointed and they can’t discover what they require. So they will come back to the output and snap something different that rapidly answers their question in an available manner. Perhaps you have bunches of pop-ups and they need to click close on them and it’s elusive the x-catch and they need to look down far in your substance. So they’re exceptionally miserable with your outcome.

Skip rate works correspondingly. A high bob rate could be a fine thing in case you’re noting an exceptionally basic question or if the following stage is to go elsewhere or if there is no subsequent stage. In case I’m quite recently endeavoring to get, “Hello, I require some weight washing tips for this sort of treated wood, and I have to know whether I’ll expel the treatment on the off chance that I weight wash the wood at this level of weight,” and surprisingly turns out no, I’m great. Incredible. Much obliged to you. I’m altogether done. I don’t have to visit your site any longer. My ricochet rate was, high. Perhaps you have a bob rate in the 80s or 90s percent, however you’ve addressed the searcher’s question. You’ve done what Google needs. So bob rate without anyone else’s input, terrible metric.

Same with natural visits. You could have a page that is generally low quality that gets a decent measure of natural activity for some reason, and that could be on account of it’s as yet positioning for something or in light of the fact that it positions for a group of long tail stuff, yet it is frustrating searchers. This one is a tiny bit better in the more drawn out term. On the off chance that you take a gander at this throughout weeks or months instead of days, you can for the most part show signs of improvement sense, yet at the same time, without anyone else, I don’t love it.

Helped changes is an awesome case. This page won’t not change over anybody. It might be a chance to drop treats. It may be a chance to remarket or retarget to somebody or inspire them to agree to accept an email list, yet it may not change over specifically into whatever objective transformations you have. That doesn’t mean it’s low-quality substance.

What constitutes “quality” for Google?

So Google has some ideas about what’s high quality versus low quality, and a few of those are pretty obvious and we’re familiar with, and some of them may be more intriguing. So…

  • Google wants unique content.
  • They want to make sure that the value to searchers from that content is actually unique, not that it’s just different words and phrases on the page, but the value provided is actually different. You can check out the Whiteboard Friday on unique value if you have more questions on that.
  • They like to see lots of external sources linking editorially to a page. That tells them that the page is probably high quality because it’s reference-worthy.
  • They also like to see high-quality pages, not just sources, domains but high-quality pages linking to this. That can be internal and external links. So it tends to be the case that if your high-quality pages on your website link to another page on your site, Google often interprets that that way.
  • The page successfully answers the searcher’s query.

This is an intriguing one. So if someone performs a search, let’s say here I type in a search on Google for “pressure washing.” I’ll just write “pressure wash.” This page comes up. Someone clicks on that page, and they stay here and maybe they do go back to Google, but then they perform a completely different search, or they go to a different task, they visit a different website, they go back to their email, whatever it is. That tells Google, great, this page solved the query.

If instead someone searches for this and they go, they perform the search, they click on a link, and they get a low-quality mumbo-jumbo page and they click back and they choose a different result instead, that tells Google that page did not successfully answer that searcher’s query. If this happens a lot, Google calls this activity pogo-sticking, where you visit this one, it didn’t answer your query, so you go visit another one that does. It’s very likely that this result will be moved down and be perceived as low quality in Google.

  • The page has got to load fast on any connection.
  • They want to see high-quality accessibility with intuitive user experience and design on any device, so mobile, desktop, tablet, laptop.
  • They want to see actually grammatically correct and well-spelled content. I know this may come as a surprise, but we’ve actually done some tests and seen that by having poor spelling or bad grammar, we can get featured snippets removed from Google. So you can have a featured snippet, it’s doing great in the SERPs, you change something in there, you mess it up, and Google says, “Wait, no, that no longer qualifies. You are no longer a high-quality answer.” So that tells us that they are analyzing pages for that type of information.
  • Non-text content needs to have text alternatives. This is why Google encourages use of the alt attribute. This is why on videos they like transcripts. Here on Whiteboard Friday, as I’m speaking, there’s a transcript down below this video that you can read and get all the content without having to listen to me if you don’t want to or if you don’t have the ability to for whatever technical or accessibility, handicapped reasons.
  • They also like to see content that is well-organized and easy to consume and understand. They interpret that through a bunch of different things, but some of their machine learning systems can certainly pick that up.
  • Then they like to see content that points to additional sources for more information or for follow-up on tasks or to cite sources. So links externally from a page will do that.

This is not an exhaustive list. But these are some of the things that can tell Google high quality versus low quality and start to get them filtering things.

 

THESE can be a good start:

So what I’m going to urge you to do is think of these as a combination of metrics. Any time you’re analyzing for low versus high quality, have a combination of metrics approach that you’re applying.

1. That could be a combination of engagement metrics. I’m going to look at…

  • Total visits
  • External and internal
  • I’m going to look at the pages per visit after landing. So if someone gets to the page and then they browse through other pages on the site, that is a good sign. If they browse through very few, not as good a sign, but not to be taken by itself. It needs to be combined with things like time on site and bounce rate and total visits and external visits.

2. You can combine some offsite metrics. So things like…

  • External links
  • Number of linking root domains
  • PA and your social shares like Facebook, Twitter, LinkedIn share counts, those can also be applicable here. If you see something that’s getting social shares, well, maybe it doesn’t match up with searchers’ needs, but it could still be high-quality content.

3. Search engine metrics. You can look at…

  • Indexation by typing a URL directly into the search bar or the browser bar and seeing whether the page is indexed.
  • You can also look at things that rank for their own title.
  • You can look in Google Search Console and see click-through rates.
  • You can look at unique versus duplicate content. So if I type in a URL here and I see multiple pages come back from my site, or if I type in the title of a page that I’ve created and I see multiple URLs come back from my own website, I know that there’s some uniqueness problems there.

4. You are almost definitely going to want to do an actual hand review of a handful of pages.

  • Pages from subsections or subfolders or subdomains, if you have them, and say, “Oh, hang on. Does this actually help searchers? Is this content current and up to date? Is it meeting our organization’s standards?”
e-tailwebstores Blogging-community

Join a blogging group to interface with other similarly invested people and develop your crowd.

e-tailwebstores – Turning into a blogger nowadays is as simple as it is troublesome. While numerous journalists take to blogging to openly express their suppositions, wants and leisure activities, others go into the blogging scene hoping to pick up supporters, Created Content Article a brand, and at last make a profession from their written work and abilities. For those in the later class, it’s nearly as imperative to fit into a specific specialty as it is to emerge. Blogging people group can enable you to finish only that, while likewise being a helpful (and savvy!) approach to develop your gathering of people, build up your image and interface with those with comparable interests as you.

What Is a Blogging Community?

Blogging people group are gatherings of bloggers conformed to a focal thought, shared characteristic or intrigue. These people group exist to enable scholars to interface around shared qualities and blog points, offering them an opportunity to become together and gain from each other’s encounters.

e-tailwebstores bloggin network

Systems administration isn’t the main advantage of blogging groups. These people group can likewise enable you to create thoughts for your blog content, take into consideration cooperation with bloggers like you and help encourage backlinks and shared crowds. Once you’ve built up associations with different bloggers in your group, you may even be asked to visitor compose on your freshly discovered companions’ destinations.

Why would it be a good idea for me to Join?

Some blogging groups require that you add an identification to your blog to mean enrollment, while others basically offer a free membership to pamphlets, occasions, advancements and systems administration openings. You can be as dynamic or as aloof as you’d like.

Not prepared to submit? Look at LinkedIn Groups. These essayist and blogging bunches are awesome approaches to interface with different bloggers while choosing which group you’d get a kick out of the chance to join. Since these gatherings are frequently more specific than blogging groups, you can join various distinctive gatherings that interest to you without constraining yourself to a specific specialty.

Related : Blogging Tips: Build Your Brand

Regardless of whether you’re hoping to develop your image and grow your gathering of people or you need to interface with different journalists like you, set aside the opportunity to discover the blogging group that works for you. Above all, put resources into it! You’ll just receive in return as much as you will put in.

Where Does My Blog Fit In?

Blog people group aren’t one-measure fits-all, and it pays to do your exploration before joining a particular group. Consider the kind of blogging group that you need to join. Would you want to join a group of essayists in your field, for example, nourishment blogging, or those with comparative foundations? Would you be more agreeable in a ladies just group, for example, BlogHer? Would you like to interface with business visionaries? The open doors for association and joint effort are perpetual.

 

blogging tips

I might be new to the individual style blogging world with regards to being before the focal point and behind the screen, yet I could be classed as somewhat of a veteran with regards to the universe of blogging. Throughout the previous couple of years, I have developed an abundance of learning (not generally so effectively, might I include) on everything blog related – in any case, from the flipside!

So obviously, I felt it was time I shared a couple of my own special insights and tips on building up your blog in an expert way with somewhat (affirm, a considerable measure) of an impact from a brand’s point of view. In the first place up, working with brands.

Keeping it Professional

Once you’ve reached, keep up the diligent work. You know it can take you a day or two to answer to a brand and it’s probably going to be the same for them. In some cases, they may not generally have ventures for you to deal with immediately or even offer examples, yet be patient and show them you’re exceedingly intrigued, yet just in the event that you’ve accurately however about my past point.

Building a Relationship

You know the colloquialism ‘individuals work for individuals’, I could discover nothing all the more fitting in this case. A brand, PR or system will need to continue working with you on the off chance that you do the greater part of the above. In the event that you make their employment simpler, you’d bound to be thought of first when an open door emerges. Who knows, you may even make a couple of awesome companions alongside way – I know I have, as a brand and a blogger.

Being PR Friendly

Numerous bloggers say they are, however it is essential to keep to so as to keep a solid relationship up with a brand, PR’s or a system (like us). You need to work with the brand, so get that crosswise over yet don’t be pushy and keep it decent. You need to establish the correct connection, isn’t that so? In the event that you were the brand, how might you need somebody to get in touch with you? Keep in mind that and rehash it!

The Benefit to the Brand

Brands, PRs and Networks will just need to work with you if there is a business advantage to the brand being referred to. Ensure you know your value in advance! It is safe to say that you are an awesome style coordinate for the brand? Will your following get them incredible introduction? If not, possibly there is a more qualified brand for you to contact. Which is all well and good, you might not have an enthusiasm for working with a gimmicky endowments mark in case you’re a delight blogger, so don’t be crippled if a mold mark doesn’t feel that you’re the correct fit as a foodie blogger.

Working with Brands

It may sound clear to you or totally unnerving, yet the idea is generally simple. In my position (professionally), I generally work from the bloggers point of view for the benefit of the brands – all things considered, a brand needs to see how a blogger functions so as to have the capacity to work with them in any case. It is precisely the same for bloggers needing to work with brands.